Zenkai
Zenkai
Design brief
Design brief
About the brand:
Zenkai is a Japanese hot sauce brand that combines bold heat with traditional ingredients like fermented chili and yuze. Their handcrafted sauces are made to elevate everyday meals with sharp, unforgettable flavor.
Zenkai is a Japanese hot sauce brand that combines bold heat with traditional ingredients like fermented chili and yuze. Their handcrafted sauces are made to elevate everyday meals with sharp, unforgettable flavor.
Zenkai is a Japanese hot sauce brand that combines bold heat with traditional ingredients like fermented chili and yuze. Their handcrafted sauces are made to elevate everyday meals with sharp, unforgettable flavor.
Target audience:
Heat-seekers, foodies, and bold flavor lovers drawn to bold, authentic, and unforgettable experiences.
Heat-seekers, foodies, and bold flavor lovers drawn to bold, authentic, and unforgettable experiences.
Heat-seekers, foodies, and bold flavor lovers drawn to bold, authentic, and unforgettable experiences.
They're in need of:
A bold visual identity and packaging concept that captures their fiery, modern edge and makes it stand out on shelves and street food stalls alike.
A bold visual identity and packaging concept that captures their fiery, modern edge and makes it stand out on shelves and street food stalls alike.
A bold visual identity and packaging concept that captures their fiery, modern edge and makes it stand out on shelves and street food stalls alike.
Created
August 2025
