YUMi is a chocolate brand that combines real cocoa with a playful and inclusive identity. The goal is to offer chocolate that both tastes good and feels good. It is designed for youth and young adults who want snacks that feel more personal, fun and expressive. The chocolate brand aims to be an alternative to mass-produced candy by bringing more color, personality and intimacy to the chocolate shelf.

For this assignment, I had to develop a brand (name & logo), product packaging, poster and social media posts, for a new candy-coated chocolate confectionary. My goal was to design a brand that would both look and feel authentic, and something the consumer would describe as trustworthy and kind.