Vibes

Vibes

Design brief

Design brief

About the brand:

Vibes is a bold canned cocktail brand that brings bar-quality drinks to wherever the party is inspired by rythm and flavor.

Vibes is a bold canned cocktail brand that brings bar-quality drinks to wherever the party is inspired by rythm and flavor.

Vibes is a bold canned cocktail brand that brings bar-quality drinks to wherever the party is inspired by rythm and flavor.

Target audience:

Young adults and social drinkers (21-35) who want quality cocktails without the effort. They love trying out new things.

Young adults and social drinkers (21-35) who want quality cocktails without the effort. They love trying out new things.

Young adults and social drinkers (21-35) who want quality cocktails without the effort. They love trying out new things.

They're in need of:

A bold and premium brand identity and packaging design that stands out on store shelves and in someone's hand.

A bold and premium brand identity and packaging design that stands out on store shelves and in someone's hand.

A bold and premium brand identity and packaging design that stands out on store shelves and in someone's hand.

Created

June 2025

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