GNARLY
GNARLY
Brand design
Brand design
Background
For this project, I developed a brand identity for Gnarly, a boutique surf shop in Byron Bay, Australia, specialising in custom-made surfboards. The shop is known for its high-quality craftsmanship, using sustainable materials and traditional shaping techniques. My goals was to make an identity that was fun, laid-back and organic, that could resonate with the surf-culture while at the same time stand out from the competitors.
For this project, I developed a brand identity for Gnarly, a boutique surf shop in Byron Bay, Australia, specialising in custom-made surfboards. The shop is known for its high-quality craftsmanship, using sustainable materials and traditional shaping techniques. My goals was to make an identity that was fun, laid-back and organic, that could resonate with the surf-culture while at the same time stand out from the competitors.
For this project, I developed a brand identity for Gnarly, a boutique surf shop in Byron Bay, Australia, specialising in custom-made surfboards. The shop is known for its high-quality craftsmanship, using sustainable materials and traditional shaping techniques. My goals was to make an identity that was fun, laid-back and organic, that could resonate with the surf-culture while at the same time stand out from the competitors.
Created
April 2025
Logo design
For the logo, I designed my own font, because I wanted something that would feel very organic and hand-drawn. By creating this new font for the logo, it could also help reinforce a strong brand identity, because they would be the only one using this exact one.
The inside of the letter G in the logo is an abstract drawing of a surfer, tying the theme together with the hand-drawn logo.
For the logo, I designed my own font, because I wanted something that would feel very organic and hand-drawn. By creating this new font for the logo, it could also help reinforce a strong brand identity, because they would be the only one using this exact one.
The inside of the letter G in the logo is an abstract drawing of a surfer, tying the theme together with the hand-drawn logo.
For the logo, I designed my own font, because I wanted something that would feel very organic and hand-drawn. By creating this new font for the logo, it could also help reinforce a strong brand identity, because they would be the only one using this exact one.
The inside of the letter G in the logo is an abstract drawing of a surfer, tying the theme together with the hand-drawn logo.
Typography
"Caraque Medium Solid" is a playful yet legible typeface, with rounded letters. I used this for the tagline, so that it would match the vibe of the logo.
"Caraque Medium Solid" is a playful yet legible typeface, with rounded letters. I used this for the tagline, so that it would match the vibe of the logo.
"Caraque Medium Solid" is a playful yet legible typeface, with rounded letters. I used this for the tagline, so that it would match the vibe of the logo.
What I have learned
This project helped me understand the importance of a strong brand identity and keeping it consistent throghout the brand. I learned how to develop a brand style guide that would help keep the visual elements, like different logos, typography, and color consistent across all platforms. This project also made me understand how important research is.
This project helped me understand the importance of a strong brand identity and keeping it consistent throghout the brand. I learned how to develop a brand style guide that would help keep the visual elements, like different logos, typography, and color consistent across all platforms. This project also made me understand how important research is.
This project helped me understand the importance of a strong brand identity and keeping it consistent throghout the brand. I learned how to develop a brand style guide that would help keep the visual elements, like different logos, typography, and color consistent across all platforms. This project also made me understand how important research is.